Your responsibilities:
- Brand Development: Create and roll out new brands while scaling and evolving existing ones across delivery and quick-serve restaurants — from Germany into global markets.
- Campaign Management: Plan and oversee multi-channel campaigns from strategy to execution, ensuring alignment with brand identity across different markets and cultural contexts.
- Influencer Marketing: Identify, onboard, and manage influencers globally while working closely with existing brand creators to amplify visibility and build authentic connections.
- ATL Media Buying: Handle large-scale media buying for TV, print, and OOH campaigns across international markets.
- PR & Communications: Develop and execute communication strategies to enhance brand perception and drive engagement worldwide.
- Event Marketing: Organize activations, sponsorships, and events across markets to build strong brand connections.
- Retail Media: Craft and implement retailer-specific advertising strategies to boost sales and brand presence in-store internationally.
- Creative Collaboration: Write compelling creative briefs and collaborate with internal teams and external creators to deliver outstanding campaigns that travel across markets.
- Marketing Analytics & Reporting: Measure campaign effectiveness, analyze data, and share actionable insights to optimize performance across regions.
- Trend Spotting & Insights: Stay ahead of cultural trends globally to ensure the brand remains relevant and innovative in each market.
- Product Collaboration: Work closely with product teams to develop new products, launch limited editions, or improve packaging design for international audiences.
- Customer Research: Leverage insights from diverse markets to align campaigns with local audience needs and preferences.
- Budget Management: Oversee campaign and ATL budgets across markets, ensuring efficient allocation of resources.